Preparing a script or outline before your video shoot can greatly improve the quality of your video and the chances that customers will call you before your competitors. When writing a script for a 60-second video, it is important to take in certain considerations so you can deliver the most compelling message to your clients.
The who, what, where, when…
Make sure you are clear to your audience about who you are, what you do, and how they can find you.
Timing is everything…
Make sure that your script times out to be 60-seconds in length. Read your script out loud several times and time it with a stopwatch. Sixty seconds is approximately 120 words on paper at a normal reading pace.
Keep it simple…
Use short sentences that grab your audience’s attention. Don’t get wrapped up in long ideas or stories. Focus on aspects of your business that separate you from your competitors. A good rule of thumb is to keep sentences under 25 words.
Practice makes perfect…
It is not necessary that you memorize your entire script, but practicing in front of the mirror can give you an idea of how you are going to look on camera.
End with a call to action…
Adding a call to action at the end of your script gets customers to buy or act now.
Script Outline
Remember that your audience is your local community; so speak to them like you speak to any of your clients. Also remember to keep your script timeless so you can use it for years to come.
Hook ‘em.
Start with an interesting fact or question to grab your audience’s attention.
Introduce yourself.
Introduce yourself as the business owner; tell the name of your company, and what you do.
What you offer.
List a few of the services that you offer. Be sure to mention if you specialize in a certain area.
Gain credibility.
Mention that you are a local in the community and how many years you have been serving the community. You can also use a brief testimonial to give yourself credibility.
Personalize your message.
Your audience is going to be locals in your community. Tell them why doing local business with you is advantageous as opposed to working with national companies.
Why you’re unique.
Mention what sets you apart from your competitors.
Reel ‘em in.
Provide a call to action to have your audience dialing your phone number at the end of the video.