Own a Restaurant? Make your customers HUNGRY!

When making a video for a restaurant, or any business for that matter, think about what your customers are looking for when they enter your establishment. If you own a restaurant, most likely they are coming to your restaurant to eat. When writing your script, focus on what makes your cuisine unique, how it is prepared, and what types of local food sources you use if any. 

Food should be the primary focus of your video because that is what your customers are coming for, and will keep them coming back. Atmosphere is also important, but should compliment the cuisine and complete the dining experience. 

Why Make A Video?

There are several reasons why it's a good idea to make a video for your business. 

1. Videos are 50x's more likely to get your business to the first page of Google. 

2. They provide an uninterrupted stream of communication between you and the viewer (your customer). 

3. It is a quick and easy way to inform someone about your business. People are busier than ever before; they need a message that is quick and to the point. 

4. It's your chance to show what makes your business unique. 

5. Video is a window to your business. Customers will know what your building looks like, what products or services that you offer, and who they will be doing business with. 

At meetlocalbiz.com we make your video production easy!  We don't require you to memorize a script, we will coach you on the spot how to act on camera, and we'll be in and out the door in about 2 hours so you can get back to running your business.

Script Writing 101

Preparing a script or outline before your video shoot can greatly improve the quality of your video and the chances that customers will call you before your competitors. When writing a script for a 60-second video, it is important to take in certain considerations so you can deliver the most compelling message to your clients.

The who, what, where, when…

Make sure you are clear to your audience about who you are, what you do, and how they can find you.

Timing is everything…

Make sure that your script times out to be 60-seconds in length. Read your script out loud several times and time it with a stopwatch. Sixty seconds is approximately 120 words on paper at a normal reading pace.

Keep it simple…

Use short sentences that grab your audience’s attention. Don’t get wrapped up in long ideas or stories. Focus on aspects of your business that separate you from your competitors. A good rule of thumb is to keep sentences under 25 words.

Practice makes perfect…         

It is not necessary that you memorize your entire script, but practicing in front of the mirror can give you an idea of how you are going to look on camera.

End with a call to action…

Adding a call to action at the end of your script gets customers to buy or act now.

Script Outline

Remember that your audience is your local community; so speak to them like you speak to any of your clients. Also remember to keep your script timeless so you can use it for years to come.

Hook ‘em.

Start with an interesting fact or question to grab your audience’s attention.

Introduce yourself.

Introduce yourself as the business owner; tell the name of your company, and what you do.

What you offer.

List a few of the services that you offer. Be sure to mention if you specialize in a certain area. 

Gain credibility.

Mention that you are a local in the community and how many years you have been serving the community. You can also use a brief testimonial to give yourself credibility.

Personalize your message.

Your audience is going to be locals in your community. Tell them why doing local business with you is advantageous as opposed to working with national companies.

Why you’re unique.

Mention what sets you apart from your competitors.

Reel ‘em in.

Provide a call to action to have your audience dialing your phone number at the end of the video.

Video Preparation Guide

So, you are nervous about making a video?  What do I say? What do I wear? 
What happens if I make a mistake?
 
Getting in front of a camera can be a nerve-racking experience. Even
newscasters sweat and worry about making mistakes. Fortunately, there are a
few things that you can do ahead of time to make your video shoot go smoothly
and alleviate some of the stress. 
 
1.  Be Yourself!
 Consumers want to get to know the person they will be doing business
 with, not see paid actors. Being honest and sincere will attract more
 customers and give them the personal attention they look for in local
 business.
 
2.  Make a script.
Although a script is not required, a script or outline of what you would like
to say can be extremely useful.  A good rule of thumb is 120 words = 60
seconds at a normal reading pace.  Read your script and time it to get a
rough estimate of length. Focus on an intro, what makes you unique, and
an outro. 
 
3.  Speak in sound bytes. 
 You do not have to memorize your script! We will have you speak a few
 sentences at a time and edit them together to sound continuous.
 
 While on camera, try to look at the lens and pause a few seconds before
 and after each take to allow room for editing. This will make your video
 flow smoothly and not have your voice get cut off.
 
4.  Dress to impress.
 Wear something that fits your image. If you are a contractor, your
 customers probably don’t want to see you in a suit. On the technical side,
 the color red, polka dots, hounds tooth jackets, and other busy patterns
 cause  problems with the video picture and should be avoided. 
 
5.  Everyone makes mistakes.
 That is the great thing about editing! If you make a mistake, we can
 retake, re-cut, and make sure the final video is nothing but your best. 
 
 
We will take care of the rest. 
Just remember to be yourself, relax, and have fun!